As the South Bay prepares to welcome visitors for the FIFA World Cup 2026™, Super Bowl LXI and the 2028 Summer Olympic and Paralympic Games, we are entering a once-in-a-generation period for our region. Major venues, infrastructure upgrades and transportation improvements are changing how our community and visitors move through and experience Los Angeles. Along the San Pedro waterfront, West Harbor is part of that shift—not just as a new dining, shopping and entertainment destination but as a continuation of this community’s relationship with the water.

On March 26, the South Bay Cities Council of Governments (SBCCOG) will host its 26th annual conference, bringing together South Bay communities to address emerging issues facing the subregion. This year's event will explore the South Bay’s transformation into a hub for sports and entertainment and the impact this evolution is having on the economy and environment. Allen Sanford, a South Bay native and entrepreneur who created BeachLife Festival and recently opened California Surf Club in The Waterfront, Redondo Beach will be a speaker at the event. He shares his insights about how sports and entertainment are shaping the South Bay.