Transportation Demand Management (TDM) – also known as “Shared Mobility” – is a set of strategies to maximize trip choices. Traditionally, these strategies have been applied to the mitigation of poor quality and traffic congestion and have involved strategies for ridesharing or carpooling as well as vanpools. Together, with other strategies like “telework” – the trip not taken to work – offer another avenue towards the State of California and South Bay Cities Council of Governments’ (SBCCOG) mission and goals for reducing the total number of vehicles on the road and, as a result, lowering green house gas (GHG) emissions. Working with the Los Angeles County Metropolitan Transportation Authority (Metro) and the South Coast Air Quality Management District (SCAQMD) , the SBCCOG supports, provides resources and advocates for TDM strategies that will help make a difference towards a more sustainable region.
Metro Shared Mobility Program
The SBCCOG in support of the Metro provides outreach services and activities to South Bay cities, residents, employers, and owners of multi-tenant buildings. The purpose of these activities is to support Metro’s goals to decrease Vehicle Miles Traveled (VMT) by individuals through the use of alternative commute as well as active transportation choices. The SBCCOG works with Metro to accomplish these goals by promoting Metro’s Vanpool and Rideshare programs; the Metro Express Lanes (MEL) program; and, alternative trip reduction strategies like “telework”. Over the past 6 years, the SBCCCOG has established a successful outreach program that has reached hundreds of South Bay businesses as well as direct educational engagements with thousands of local residents through in-person and virtual events held across the region – communicating important information and opportunities that make a sustainable difference in our personal lives through reducing VMT and traffic congestion in the South Bay.